This research investigates the changes in students' values due to attending university. It also seeks to identify whether attending a mission-driven university significantly impacts the development of students’ pro-social and pro-environmental values. 

This study aims to identify the specific classes and co-curricular activities that may shape values and significantly and impact pro-social and pro-environmental consumption.

By identifying these factors, the study intends to provide insights into how universities can better promote values that encourage pro-social and pro-environmental behaviors among their students.